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TIPS AND TRICKS
Doubt I can take you from a Facebook Ads Beginner to Expert in 1 Video? Watch Me.
Know nothing about Facebook Ads except people are getting results with them, and you can't seem to figure out how to learn them
Watched YouTube videos for hours only to get ZERO results
Thought your ad was amazing and then it got ZERO results
Then this is the right place for you because I have already spent 10's of thousands of dollars on Facebook Ads and thousands of hours in the Facebook Ads Manager. I've been where you at right now and the problem was that you probably learned from people who don't know what the heck they were doing or they were using methods that worked years ago.
How to create Facebook ads that work for local businesses, eCommerce and Info products.
Maximize ROI with ReTargeting/Lookalike Audiences
Walking you through my exact marketing process to create an ad that works for YOUR business
Walking you through the Facebook Ads Manager and show you how to set up yours
Teach you essential Facebook Dd terminology, and special features of the Facebook Ads Manager
Going over the most common mistakes and how to avoid them (This will literally save you $1000's)
Explaining how to read the data and tell how well your ad is performing
Teaching you how to scale up/maximize ROI with split testing, lookalike audiences and ReTargeting
I won't focus only on the technical stuff anyone can teach you
I'll even provide you with a worksheet that you can fill out and follow to create your first EFFECTIVE ad
I'll go over advanced Facebook marketing tactics that I have yet to see anyone else on the internet demonstrate
Why Facebook Ads?
Your audience is on Facebook (Everybody is)
Best bang for your buck
The Targeting capabilities of Facebook are insane
Can test for as little as $1 per day
ReTargeting/Custom Targeting Features
Who can you target?
Your Email list demographics
Likely to move
Likely to purchase a car
Employees of a certain company
Some of these may be removed but there are still ways around it
75% Video viewers
To automate clientele growth
To remove the stress of having enough sales
To replace your lead generation so you can focus on clients
We run Facebook Ads that offer something of value (Free consult, 1 week free services) and lead customers to Lead Form, and when they leave information (name, phone, e-mail) in Lead Form, they are brought to Thank You Page and their information is sent to a business owner who schedules them for an appointment or whatever they opted for. Super simple.
Sending people directly to your website
You can't directly track your ROI
Have more than one thing for people to do
Not putting yourself in the customer's shoes
No clear advertising goal
Customer - Know Ideal Customer + wants, needs & pain
Offer - create an offer that appeals to the ideal customer
Ad - Create an ad that captures the customer's attention & hits home with them (storytelling)
Funnel - Create a funnel that drives customer action
Sale - Business must follow up with lead
Let's start with number one: Ideal customer.
I want to ask yourself, what is the avatar of your IDEAL customers? How much do they make, how old are they, what are they interested in, what do they do? What causes them pain?
Go through Facebook targeting, see what options fit them. This is very important because if you don't do your research and if you don't know and understand your ideal customer, it's pointless to continue because you won't get any results.
The next step is to create an offer. You need to ask yourself: What would your ideal customer WANT?
Just think of the best promotion you ran, but also I'm going to give you some examples of good offers:
Free E book
20 seconds test/quiz
Giveaways (Gift cards, free stuff, etc.)
Free webinar/training video etc.
Extreme low price/discount
See if you qualify
Research on Google/Groupon
Next, we are going to create an ad. I recommend to first write your ad somewhere and then start creating the actual ad in the Business Manager. You can do different types of ads like:
Needs to be engaging and/or providing value
Faster to create
Eye-catching photos w/ text is best, tell a short story with your images/text
Do NOT use stock-looking photos for your ad
Needs to be attention-grabbing
Needs very strong ad copy
Before we continue I need to elaborate the term COPYWRITING. What does it mean? Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. You can basically call it persuasive writing.
Here are the components of an ad:
Call to action
A hook is the first part of the ad and it is used to get the attention of the viewers by calling them out. (example: Hey Olathe homeowners! Are you looking to sell your home?)
The next step is to relate people with our ads using Pain Points, various problems that people are facing and not have the solution for them. (example: I know it's hard to find a reliable real estate agency...)
And after mentioning a couple of pain points, you need to offer them a solution to their problems. When they are sure that you have the solution, it's time to put the offer on the table. Your offer needs to contain something of free value.
And the last part is a call to action. Call to action is used to guide people to the next stage of the process, explaining to them where they need to click or what they need to do. (example: Click the download button below to get your free pdf emailed to you today!)
Copywriting is something where you'll get better the more you write.
It's time to move to the fourth part of our marketing process: Funnel. When people interact with your ad in specific ways, they are taken to the next step of the process that is called funnel. This stage may vary depending on the business type and preference, but the 4 most common ones can be:
Lead form (I'm going to show you how to build one later)
Clickfunnel is software used for creating landing pages, depending on the industry. A lead form is built in on Facebook and it's used to collect data of your leads, and the sales page is used directly to sell your product (Mandatory for eCommerce).
You need to do research and see what type suits your business the most.
Here are the most important tips on creating the funnel:
Make sure it's optimized for mobile
Simple is better
Match your ad as much as you can
The final and the best step of our marketing process is the sale.
At this point, we need to follow up and close the lead. We can do that in different ways:
Or just a sales page
To avoid losing leads and improving chances of closing one, make sure to call them instantly (as soon as possible). There is also optional stuff like:
Implementing automatic texting
Implementing a lead tracking system
If someone also is doing your sales, make sure to create a sales script or training for them
Lead MUST be called.
Offer, lead Magnet, Bait, etc. = What you are offering in your ad
ReTarget = Show an ad specifically to someone who has previously interacted with your business.
Facebook Pixel = Piece of code you put on your website to track your visitors. This allows you to ReTarget them.
Custom audience = Exactly how it sounds (uploaded email lists, website visitors)
Lookalike = Most similar type of audience/people to your best audience or leads that interacted with your business
The next thing I want to explain is what is Facebook Ads Manager. Ads Manager is your ad campaign command center. That's literally how Facebook describes it. It's a really powerful tool designed so that anyone can use it. It's layout consists of:
The campaign is where you set up the goals, Ad Set are settings for your Ads, and an Ad is your creative (actual text, video, headline, etc.)
Also, it's important to know what the Business Manager is. Business Manager helps advertisers integrate Facebook marketing efforts across their business and with external partners. That's literally taken from Facebook.
Business Manager consists of:
Pixels & more
You can have multiple ad accounts, pages, and pixels, If you have multiple businesses, that's when you want to use a Business Manager. I strongly advise you to do so.
Let's go over the things you'll want to do before creating the first ad:
Create a Facebook page for that business
Create Ads Manager
Install one or more pixels
Create offers, ad copy, creative, etc. (We covered that earlier in the post)
Finally, after explaining everything, we are ready to create the first ad and I am going to walk you through it:
Go to Ads Manager
In the campaign tab, Click the green button "Create"
For the objective, choose Auction
Choose awareness type
When it comes to awareness type, to keep it simple, I am going to talk only from my experience and what worked best for me. If you are using the lead form, then choose Consideration - Lead Generation, and if you are using a Landing Page, use Conversion - Conversions. For the beginners, I'd recommend using lead generations because the lead form is a lot simpler to create and use than a landing page because it's integrated into Facebook itself.
Name the campaign
Turn off split-test and budget optimization and click continue
Name the Ad Set
When naming campaigns, ad sets and ads, try to name them in a way that will make sense for you in the future when you run a high number of campaigns. This is important to know because if you don't do it properly, you WILL get lost in all the data.
Set up an audience
If you did proper research on your ideal customer, you will have no problem going through options like location, age, gender, etc. When finished creating your audience, I recommend saving it so you can reuse it for later, when you create new campaigns. When you finish naming the audience, you are ready to continue.
Don't check "Expand interests when it may increase leads at a lower cost per lead.
For beginner level, I don't recommend editing placements, just go with automatic settings and Facebook will do its own thing.
Set the budget, I prefer setting a daily budget
Don't touch anything else in the budget section because Facebook has so much learning behind that no one can match it.
Choose the type of ad creative (carousel, image, video, etc.)
Take the time to write out everything to perfect it.
If you are using lead generation, it's time to create lead form.
Click on the "+ New Form"
Now you can tweak around to create the best lead form that suits your needs, but I like to keep it really simple. I'll check this time full name, email, and phone.
This time, I' gonna put button type to be a call business and name the button "Call now"
Name the lead form
The next thing I want to teach you is how to do split testing. Split testing is running two different variants of the same ad. For example, you are going to test the same ad, with the same targeting and the text, but with a different picture.
Split testing is best done on the Ad Set level. This way, ads will have the same goal but not interfere with each other when it comes to Facebook optimization.
I recommend keeping your creative also outside Facebook, in a google spreadsheet or something like that, so you can create the same ad sets and ads from scratch and changing the one thing. Or you can go and just duplicate ad sets and change the thing you want to split test.
ReTargeting ads are used to target the audience that interacted with your ads or business in the past but didn't go through the whole process so you can sell them something, or close them, etc.
You need to create new ads from scratch and use the same settings, changing only the audience, going with the custom audience this time and choosing the best audience that suits your business. For example, if a pixel is connected, you can ReTarget people who visited your website.
Thanks for sticking with me until the end, I hope this article helped you become an expert in Facebook ads, but remember one thing: practice makes it perfect! So don't give up, and try as hard as possible, and you will get better with each day. I hope you guys have a great day!